About me

Work Experience

2024 - 2025

Intercam Banco

• Managed user-centered product roadmaps for digital banking products, aligning priorities and timelines with business objectives.

• Designed and delivered financial digital products by applying Service Design and Design Thinking, improving accessibility and client satisfaction.

• Collaborated with cross-functional teams (Product, Engineering, Data Science, Legal, Commercial) to transform concepts into scalable solutions.

• Defined and monitored KPIs through usability and functional testing (30+ sessions)

• Improved critical flows such as account opening and login, reducing friction and increasing adoption.

2020 - 2024

Globant

• Developed new functionalities for the “LaLiga Tech” OTT platform, enhancing user experience and reducing average content scheduling time by 45% for the control team.

• Led the rebranding strategy for “LaLiga” across four major platforms (iOS, Android, Web, and Smart TV), ensuring cross-functional collaboration between design and technology teams and achieving full migration within one month.

• Coordinated the creation of strategic dashboards with analysts and developers, leveraging analytical skills to optimize content scheduling and improve playback time by 7.5 minutes.

• Designed user-centric flows and screens aligned with business goals, defining improvement hypotheses that resulted in 10,000 downloads within the first three months.

• Supported the product team throughout the entire development cycle, conducting over 50 functional and usability tests, achieving 82% stability in the initial release.

2018 - 2020

Almacenes Garcia (Cuidado con el Perro)

• Designed the first “Cuidado con el Perro” mobile app, applying inclusive design principles and native Android/iOS guidelines; reached 15,000 downloads in 6 months with a 4.8/5 rating.

• Coordinated design and development teams during implementation, promoting collaboration and strong communication through functional and usability testing in each release.

• Defined third-party integration patterns, ensuring data coherence through cross-functional teamwork, reducing operational incidents by 25%.

• Streamlined operational processes by removing 32 redundant steps and simplifying workflows.

• Designed the information integration strategy for a distribution sorter at the main distribution center (CEDIS), applying analytical skills to automate order classification and reduce store fulfillment times.